Can a dress pollute? Yes, a lot. Just think of the insecticides and pesticides used on cotton plantations, stabilizers, acids and harmful dyes that pollute global water supplies, just to name a few.
The massive use of these elements brings the textile sector to the second most polluting sector.
Well yes, the fashion industry in addition to being one of the most polluting in the world is also one of the most water-consuming.
So the time has come to make a choice: start dressing sustainably. Yes, because our lives can be sustainable in every aspect, including fashion.
Sustainable dress means preferring those companies that are committed to reducing environmental impact at the production level (e.g., eliminating toxic and harmful substances to humans and the environment) and that operate ethically toward workers.
Since each of us can do something for the environment and for more sustainable and responsible fashion, the first step is to inform ourselves about the ethical fashion scene and its players.
For example, choosing to buy a sustainable garment by an up-and-coming designer means supporting the environment, ethical fashion, and the new blood of creativity at the same time.
But let’s turn to the practical side. How to start dressing sustainably? Here are some tips:
Buy only if necessary: do not give in to the low prices of fast fashion; behind a 5 euro t-shirt is poor quality, polluting processes and dyes, exploitation of workers.
Document yourself before you buy: once you do, buy fewer but essential and quality clothing items, clothes that will last, with sustainable fabrics. Remember that by buying less you can afford to spend more on a single garment.
Choose certified sustainable fabrics: always read the composition label because certified fabrics guarantee the absence of toxic substances, reduced environmental impact and respect for workers’ rights.
Buy made in Italy: garments made in Italy will have traveled “less road.”
Fall in love with each garment you choose-you will wear it longer.
Take care of your garments: repeated washing results in wear and tear on your clothes and at the same time racks up energy and water consumption. Less washing, but more full-bodied. Also, choose neutral and environmentally friendly soaps, wash at low temperatures (30°) and air dry your clothes, preferably inside out and in the shade.
Recycle: give new life to garments that others no longer use because one garment worn by two different people is the best way to dress while respecting the environment.
Dress responsibly, now you have no more excuses. Take your first step to defend the environment through what you wear!